Le guide du DESIGN THINKING – Activez la méthode

Le guide du DESIGN THINKING – Activez la méthode

InnoPush vous propose la lecture du livre de Michael Lewrik, Patrick Link et Larry Leifer Le Guide du Design Thinking, Activez la méthode aux Editions Pearson France, 2019. ISBN 978-2-7440-6717-4 Dans un article précédent, nous avons présenté la méthodologie de...
Le guide de la TRANSFORMATION DIGITALE

Le guide de la TRANSFORMATION DIGITALE

InnoPush vous propose la lecture de la deuxième édition du livre de Vincent Ducrey et Emmanuel Vivier Le Guide de la transformation digitale aux Editions Eyrolles, 2019. ISBN 978-2-212-57079-3 Non seulement ce livre couvre les principaux enjeux et impacts de la...
DISCIPLINED ENTREPRENEURSHIP

DISCIPLINED ENTREPRENEURSHIP

24 STEPS TO SUCCESS! Disciplined Entrepreneurship offers a comprehensive, integrated, and proven step-by-step approach to creating innovative, highly successful products. It focuses on the iterative process that merches you toward that optimal, elegant solution...
WINNING AT NEW PRODUCTS

WINNING AT NEW PRODUCTS

PREFACE ABSTRACT Stage-Gate(R) has become the most widely used method for conceiving, developing, and launching new products in industry today. Stage-Gate is much more than a business process, however. The model was originally conceived by observing successful product...
WHERE TO PLAY

WHERE TO PLAY

This month we are presenting the book written by Marc Gruber and Sharon Tal: Where to Play << Three steps for discovering your most valuable market opportunities >> The Market Opportunity Navigator is a business tool that supports entrepreneurs in setting...